Bravo to shopittome.com

I like to herald businesses that really tailor their offerings to what customers want and when they want it. I just read about http://www.shopittome.com/ - it's a terrific concept, they will alert you when your favorite brands/stores have sales!

I wanted to call attention to this website because: a) it's a great idea, and, b) when customers sign up to use the service, they are asked what day they would like email updates. Sure, it seems simple. But many companies forget to offer this kind of basic personalization even though it can yield a big payoff. It's a win for customers because they receive the service on their terms.

I'm a big believer in giving customers what they want -- when they want it! The 'when' and 'how' is often overlooked by companies. What format - email, phone, mail etc and how often. If companies allowed customers to chose the frequency and day of the week like shopittome.com, they would like have more subscribers (and more opportunities to connect and engage - and sell customers).