How you can help your business with 10 pennies

Today I was thinking about a convenient idea, or trick, that will help you remember to be nice to your customers (and employees). I’ve heard Jack Mitchell talk about his habit of putting ten pennies in one pocket of his pants or jacket at the start of the day. His goal is to transfer all ten to the other pocket by the end of the day. I just love that idea.

Each time you “hug” a customer or employee transfer a coin from one pocket to the other. At the end of the day you’ve gone out of the way to help, support, listen or encourage an employee or customer ten times, and it cost you nothing. You can grow the value of your business this way because “investing” in relationships (employee or customer) does benefit your business. The more you care for a person the more they appreciate you. The more they feel like you are in a relationship with them, the more they remember you. It’s all good.

So try it out. Put ten pennies in your pocket and challenge yourself to get them into the other pocket by the end of the day. Yes, you can use email, phone, in-person conversations and more. I’m going to try it out myself.

You can learn more about hugging customers or hugging employees from Jack’s books. Or using those search terms on this blog.