Powerful Customer Lifecycle Marketing Strategies: Society for Word of Mouth

Tuesday, March 25, 2008

Society for Word of Mouth

I've just come across the Society for Word of Mouth. What a great idea. It is a new site that will provide help, support, resources, ideas on growing customer evangelism. It was started by Jackie Huba and Ben McConnell who wrote one of my favorite business books on this topic.

If you are interested to learn more about how to support customer word of mouth, check out the site here.

Labels: Ben McConnell, Creating Customer Evangelists, customer evangelism, Jackie Huba, Society for Word of Mouth, word of mouth

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Kim Proctor's blog

I'm an experienced internet marketer who uses the latest strategies like viral marketing and social networking to grow customer creation, retention and expansion. My customer communication strategies include the internet space and offline channels. I love concepts related to growing internet traffic, website usability, improving the impact of customer communication, viral marketing, and social media that help companies grow faster.